Choosing New · LinkedIn Page · v4

Soil, stone &
first light.

I found your Cinematic Editorial house style on the share and rebuilt the whole thing to it — warm near-black, two serifs, terracotta used once per moment, film grain. Same cairn idea, now properly on-brand.

Private review page · not indexed · not yet on LinkedIn

The new direction

Wayfinding, in your palette

A cairn — the stack of stones left on a trail by someone who already walked the hard stretch, so the next person finds the way through. That's you. It sits naturally inside your house style's world of low-light summits and dawn light.

Everything below uses your tokens exactly: #161310 warm-black, Cormorant Garamond display over EB Garamond body, terracotta #C8703F and amber #E8A87C accents, hairline rules instead of boxes, near-square corners, and the fixed film-grain layer over the whole page.

Logo — the cairn

One mark, three grounds

Left = square. Right = how LinkedIn shows it (a circle). Pick a finish, or mix.

A — warm black (primary)
choosing new
choosing new

The house default. Warm-black ground, terracotta→amber stones with a small amber sun, cream Cormorant wordmark. Dissolves into the page exactly like the site.

B — cream
choosing new
choosing new

For light backgrounds. Cream ground, stones stepping clay → gold → deep terracotta, ink wordmark. Same mark when you need it on white.

C — terracotta
choosing new
choosing new

Boldest in a feed. Full terracotta ground, cream cairn and wordmark. The one accent moment, used as the whole field.

Banner

A summit at dawn

1128×191, full-width. Cinematic low-light landscape with a scrim, the cairn on the ridge, and the wordmark — straight out of the house imagery note.

Banner words are editable. Lines that fit: "You're being shown the way through." · "It was never about the porn." · "You're not broken. And you're not alone." · "Seen. Known. Loved." And for the final file I can drop in a real photograph (a dawn summit / forest light) under the scrim instead of this drawn ridge — that's truest to the house style. Your headshots are on the share too if you'd ever want a founder-forward variant.

Page basics

The setup fields

NameChoosing New
Tagline#2 (locked — see below)
Websitestart.choosingnew.com
IndustryProfessional Training & Coaching
Company size2–10 employees
LocationPhoenix, Arizona
Button"Book a call" → your free Clarity Call link

Tagline locked · #2

The line under your name

≤120 characters. You picked #2; the rest are here in case you revisit.

  1. Your unwanted behavior is a messenger, not a verdict. Porn recovery & betrayal-trauma support.
  2. It was never about the porn. Coaching that follows the behavior to the story underneath it.
  3. You're not broken — you're being shown the way through. Recovery & healing, together.
  4. Behind every compulsion is a longing reaching for the wrong thing. Let's follow it home.

Locked on #1 above (your pick) — 99 characters, inside LinkedIn's 120 limit.

About / Overview names dropped

The page description

Depth kept, author names out, your voice. Inside LinkedIn's 2,000-character limit.

Choosing New exists for the conversations most people are too ashamed to have out loud — about pornography, betrayal, and what they're actually trying to tell us. I'm Austin Hamilton. I spent 20 years hiding a porn addiction that nearly cost me my marriage. I know that shame from the inside — and how useless "just stop" is. Here's what changed everything, and it's the foundation of this work: the behavior was never the problem. It's a messenger. Underneath compulsion is an ordinary person reaching for something good — to be soothed, to feel alive, to not be alone — somewhere it can't be found. The brain is wired for it: we all have a built-in drive to seek and pursue, and a system that aches when we're cut off from connection. Porn hijacks exactly those. The longing is real and good; it's just aimed at a counterfeit. It goes deeper than habit. Your behavior isn't random, and it isn't just weakness — it's revealing your story: the wounds, the unmet needs, the ways you learned to cope. The way through is curiosity about what it's pointing to, not more willpower. The symptom is the soul getting your attention. So the question shifts from "how do I white-knuckle a streak" to "who am I becoming — does this choice enlarge or diminish me?" It's just as true after betrayal. The checking and sleepless replaying aren't insecurity — they're a wounded nervous system doing what it's built to do. You're not crazy, and you can heal whether or not he ever changes. What we do: • 1:1 coaching — for men in porn recovery and for partners facing betrayal • A weekly Men's Support Group • A weekly Women's Support Group for betrayed partners, co-led with Katelyn This is coaching and peer support, not therapy. Faith is the ground I stand on, but I'm not here to preach — just to love you well, with courage and humility. No shame. No hiding the ball. If something in you already knows it's time, let's talk. Start with a free Clarity Call → start.choosingnew.com

Your call on disclosure. I kept "nearly cost me my marriage" rather than naming the affair/date. That fuller version works on your lives — but this is a searchable professional page, so I left it to you. Say the word and I'll restore it.

The thinking behind this

Three ideas it rests on

Nameless on the public page, per your call — shown here so you can see the bones.

I

The wiring. We all run on the same ancient emotional systems — a drive to seek, reach and pursue, and a system that aches when we're cut off from connection. Compulsion hijacks exactly these. The longing underneath is real and good; it's just been pointed at a counterfeit.

II

The story. Unwanted sexual behavior isn't random, and it isn't only weakness — it's revealing your story: the wounds, the unmet needs, the ways you learned to cope. The way through isn't more willpower; it's getting curious about what the behavior is trying to tell you. Shame keeps the cycle spinning; honesty and kindness break it.

III

The meaning. Our symptoms are the soul getting our attention. The goal isn't to manage a behavior — it's to grow into a larger, truer self. So the real question stops being "how do I quit" and becomes "who am I becoming — does this choice enlarge or diminish me?"

For your reference only: the source thinking is Panksepp (the wiring), Stringer / Unwanted (the story), and Hollis (the meaning). Kept out of the public copy per your call — easy to cite later.

Specialties

Keyword tags

Porn addiction recovery Betrayal trauma support Men's support groups Partner / betrayal support groups 1:1 life coaching Sexual integrity Group facilitation Marriage & relationship restoration

Launch post names dropped

Announcing the page

For 20 years I hid a porn addiction. By the time it nearly cost me my marriage, I'd already tried everything to "just stop." None of it worked — because stopping was never the real problem. Here's what I wish someone had told me sooner: the behavior is a messenger. Underneath it is an ordinary person reaching for something good — to be soothed, to feel alive, to not be alone — somewhere it can't be found. We're wired to seek connection, and to ache when we're cut off; porn hijacks exactly that wiring. The behavior isn't random and it isn't just weakness — it's revealing your story. And the question that actually moves people isn't "how do I stop," but "who am I becoming?" That's the work we do at Choosing New — and it's why I just launched our page. → for men done white-knuckling a fight willpower keeps losing → for partners whose world got rewritten the day they found out (you're not crazy, and you're not alone) No shame. No hiding the ball. Just honest help from someone who's been in the pit and found the way out — and a way of seeing it that finally makes sense of why you do what you do. If this is for you, or for someone you'd run through a wall for, follow along. The first step is a free Clarity Call. Link's on the page. You're not broken. You're being shown the way through.

Over to you

What I need

Still locked: tagline = #2, names out of the public copy. Once you sign off, I'll render final upload-ready files at exact LinkedIn sizes (400×400 logo, 1128×191 banner) and a paste-ready copy doc.